NewFronts: New York Times Doubles Down on VR With Episodic Series
The newspaper also is launching six new video series that will cover everything from the Olympics to how music is made.
The New York Times is continuing to invest in virtual reality, announcing Monday several new efforts in the world of immersive video.
The newspaper's New York Times Magazine is bringing its annual Voyages issue into 360 degrees with its first episodic VR series. Debuting this fall, Voyages will give viewers an inside look as the magazine's photographers travel around the world on assignment.
T Magazine also will release its first VR films this falls, which will go behind-the-scenes in the art, design, fashion and entertainment industries.
The Times, presenting as the kickoff event for the annual Digital Content NewFronts, also highlighted its NYT VR initiative, a free app that works with Google's Cardboard headset to bring its virtual reality efforts to life. In October, The Times promoted the effort by shipping Cardboard to all home delivery subscribers, and in April the newspaper said it would send another 300,000 headsets to digital subscribers. The recent shipment coincides with the launch of VR film Seeking Pluto's Frigid Heart, which was previewed Monday from The Times Center.
The Times also announced six new interactive video series. They include The Fine Line, which will break down how Olympic athletes compete and will be released ahead of the 2016 Rio Olympics; The Inside Track, which will tell the story of how music is made; Out There: News From the Other Side, in which science expert Dennis Overbye will take viewers on a journey through space; The Art of Better with Pulitzer Prize-winning reporter Charles Duhigg on the science of productivity; Two Tales of a City, which will take two travel reports with vastly different budgets to new cities; and Chartland, explaining some of life's biggest questions through charts.
"Our upcoming Times Video series will offer our audience some of the most innovative and exciting visual journalism that only The New York Times can create," said Alexandra MacCallum, senior vp and assistant editor of video. "As we've seen with our successful foray into virtual reality, The Times continues to push the boundaries of what is possible for amplifying our news report and features with video."