Next Gen Class of 2014 on How They Got Started and the Best Advice They've Received

"Don't suck," recommends one of THR's picks for the top 35 execs under 35

Surprising as it may seem, The Phantom Menace actually encouraged one member of The Hollywood Reporter's 2014 Next Gen list to pursue a career in the industry.

For its annual roundup of Hollywood's top up-and-comers, THR selected 35 execs under 35 and asked them to reflect on how they've made it this far. 

See more Next Gen 2014: Hollywood's New Class

Grey Munford, vp communications at CBS Films, revealed that he and his friends skipped school one day to see the 1999 Star Wars prequel, and when the movie didn't exactly meet their expectations, a light bulb went off.

"On the drive home, [I] was like, 'You know what? These [marketing] guys manipulated me for, like, nine months into paying to see this movie; it seems kind of interesting,' " Munford said. 

Rich Cook, an agent at WME, said the best advice he's gotten is to be "honest and transparent with your clients." Meanwhile, the best tip fellow WME agent Blake Fronstin received was a little more blunt: "Don't suck."

Watch the video above for more from the execs, including their picks for the word or phrase they overuse the most. 

These comments were made during the Next Gen photo shoot for the Nov. 14 issue of THR magazine. Check out the full list here, and see photos here.