NFL Brings Full Games to YouTube in Expanded Content Deal

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Peyton Manning in Super Bowl 50

The channel has nearly 900 million views since its 2015 launch.

The National Football League is bringing full game replays to its YouTube channel in an expanded content deal with the streaming video service. 

The companies announced Thursday that they had renewed the 2015 deal that saw the NFL bring clips, highlights and other video content to YouTube for the first time. 

Under the expanded terms, the NFL plans to post three full-length games for each of its 32 teams. The games, which the NFL says will be representative of the "most memorable" matchups for each team, will be posted to the YouTube channel ahead of the 2016 season. 

The NFL also will post game highlights to YouTube while games are in progress, and YouTube owner Google will make those clips searchable. That means that searching for a franchise will display the official NFL video alongside news and information about the team, such as kickoff time and broadcast information for every game. 

"This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business," said NFL senior vp Hans Schroeder, who oversees media strategy, business development and sales for the league. 

Once very limited in its distribution deals, the NFL has become more open to forging partnerships with digital distributors in recent years. Last year, the league struck deals with YouTube, Facebook and Snapchat. It also recently sold the digital rights to its Thursday Night Football package to Twitter.