NICE Group Relaunches Norwegian Production House Limelight as Rakett

Former Rubicon TV executive Andreas Hjerto heads up the group, which produces mainly reality formats for the Scandinavian market.

The Nordic Independent production alliance NICE Group has relaunched its Norwegian operation Limelight Film & TV as Rakett. Andreas Hjerto, who joined NICE group from Rubicon TV in May, will head up the rebranded production house. Limelight made its name with reality TV series such as Charter Fever and Celebrity Babysitter for the Scandinavian market.

NICE took over Limelight from Swedish indie production group Titan last year. NICE spent the last six months restructuring its Scandinavian operations to focus on developing low-cost local content that could be produced using pan-Scandinavian production hubs.

NICE - which also owns production groups Playroom and Monster in Norway; Titan Television, Baluba and NICE Drama from Sweden, Denmark-based Gong and Moskito from Finland - faces increasing competition from global production firms such as Endemol, FremantleMedia and Red Arrow, which are seeking to further consolidate the Nordic production market.

In total, NICE Group delivers more than 100 series a year to Nordic broadcasters across all genres. The NICE Group is majority controlled by private equity player CapMan, which own a 65 percent stake.