Nickelodeon Names Two Veteran Senior Executives to New Posts



Sarah Noonan and Jay Schmalholz will transition to new senior vp positions.

Nickelodeon has set new roles for two longtime executives.

Sarah Noonan is transitioning from her previous post of senior vp casting to her new role of senior vp live action content. Jay Schmalholz, most recently senior vp and creative director of on-air promotions, will assume his new position of senior vp live event television. Russell Hicks, president content development and production at Nickelodeon Group, to whom the duo will report, announced the moves Friday.

In hew new position, Noonan will oversee all development, casting and live action production for the kids cabler. Schmalholz will oversee all productions for Nickelodeon's awards shows and key events, including the Kids' Choice Awards.

"Sarah's strategic casting decisions and talent relations skills have resulted in some of the most funny and memorable moments for Nickelodeon over the years, while Jay's creative and engaging on-air promotional work has provided the network's biggest live events with their own unforgettable signature look and feel," said Hicks. "I'm looking forward to Sarah and Jay bringing that same creative energy to their new roles."

Noonan is a 16-year veteran of the network and in her previous position, she spearheaded casting and talent relations for all live-action and animated series, pilots, specials and on-air promotions for Nickelodeon Group. She also launched a talent development program at The Groundlings to discover the cabler's next stars.

In Schmalholz's most recent post, he oversaw the creative group responsible for on-air promotions, images, social initiatives, live packaging, show launches, digital content and tentpole priorities. He has been in the Nickelodeon family for 14 years.

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