Niels Swinkels promoted to UPI managing director

Replaces Simon Hewlett, who was recently promoted

CANNES -- Universal Pictures International evp distribution head Duncan Clark has promoted Niels Swinkels to managing director, UPI U.K. and Ireland.

Currently svp distribution, Europe, the Middle East and Africa, Swinkels replaces Simon Hewlett who was recently promoted to evp marketing for UPI.

The Dutch native will now oversee distribution and all other activities surrounding Universal's theatrical titles across the U.K. and Ireland including upcoming titles "Despicable Me," "The Kids Are Aright" and "Paul."

Swinkels joined Universal in 2004 as international marketing director and has served various positions including vp marketing and vp sales and distribution.

He played a coordinating role during the region's split from United International Pictures (UIP) and helped smooth the transition when UPI opened international territory offices. He will be based in London and report to Clark.