Nielsen backs study on use of vid platforms


NEW YORK -- The Council for Research Excellence, an independent group created by Nielsen Media Research, announced Monday it will commission a pilot study by Ball State University's Center for Media Design that will observe how individuals consume traditional and new video platforms. Researchers will study participants on a minute-by-minute basis on how they interact with the full range of video platforms inside and outside their homes. The study was proposed jointly by the CMD and Sequent Partners, a brand and media metrics consultancy.