Nielsen forms media and entertainment unit
Gerry Byrne will be in charge of merged groupNielsen Business Media on Tuesday announced the formation of the Media & Entertainment Group by bringing together AdweekMedia and the Entertainment division.
The move aligns Adweek, Brandweek, Mediaweek, Editor & Publisher and the Clio Awards with such brands as The Hollywood Reporter and Billboard.
The newly created Media & Entertainment Group will be run by senior vp Gerry Byrne, who has overseen the Entertainment brands for the past year.
In addition, senior vp Sabrina Crow, who has been leading the Marketing, Media and Visual Arts Group, will take on a broader role, becoming responsible for Nielsen Business Media's corporate planning and development function, including strategic planning, M&A activities, as well as Nielsen's digital products and online corporate sales efforts.
Crow will continue to lead the Travel, Training, Photo, Jewelry, Food, and Real Estate brands, which have been renamed Brand Media Group.
"Recognizing the information, insights, data, conference and event resources within all of these brands are more effective together, the strategy to form this more closely aligned Media & Entertainment group under Gerry and to bring corporate planning and digital revenue under Sabrina is a significantly positive step for the audiences served," said Greg Farrar, president of Nielsen Business Media.