Nielsen groups IAG, online and mobile services

Rachel Mueller-Lust to head up new entity

NEW YORK -- The Nielsen Co., parent of The Hollywood Reporter, is combining Nielsen IAG, Nielsen Online and Nielsen Mobile services provided to TV networks into a single group.

Rachel Mueller-Lust, executive vp networks, will head the group and report to Alan Gould and Ken Orkin, co-CEOs of Nielsen IAG.

The newly combined team will provide client-focused analysis and solutions to broadcast and cable networks.

Nielsen IAG collects metrics about ads, product placements and program sponsorships across all broadcast and major cable networks during primetime. Nielsen Online provides measurement and analysis of online audiences, ads and word-of-mouth. Nielsen Mobile provides consumer research for the telecom and mobile media markets.