Nielsen Plans to Price $1.75 billion IPO Late This Month

Wall Street hopes that the media measurement firm’s $20-$22 going-public deal will energize the IPO market.

NEW YORK - Media measurement firm Nielsen will look to price its IPO later this month at $20-$22 per share and raise $1.75 billion in the deal, reported Monday.

With the company’s pre-IPO road show kicking off, the site said Nielsen will likely price its IPO on Jan. 25. Wall Street hopes the big deal will set the stage for a stronger IPO market this year.

Nielsen filed for its IPO in June, but then waited for the right market conditions.

Five years ago, Nielsen was sold to a group of private equity firms, including Blackstone, Carlyle and Kohlberg Kravis & Roberts.