Nielsen recalls game use report


Nielsen Entertainment has recalled its Active Video Gamer report, citing an ongoing evaluation of the custom research study that revealed conflicting information that had not been resolved before the report was issued in October (HR 10/5).

Nielsen Entertainment said that it notified its clients Monday and that a new report to the market will be issued after all information from the study has been re-evaluated.

The report was based on a new, online study of video game usage conducted among a sample of 2,200 active gamers in the U.S. July 3-9, 2006, Nielsen said. The report, Nielsen said, also referenced market-size data, and that information is being re-evaluated, adding that a new definition of "active gamer" is under review.

The Active Video Gamer report was conducted by Nielsen Interactive, a new business unit of Nielsen Entertainment. Nielsen is owned by VNU Group, parent company of The Hollywood Reporter.