'Night at the Museum' Event Set to Turn on London Christmas Lights

Regent Street's famed festive illuminations are regularly hired out to promote family films

To celebrate the London setting for Night at the Museum: Secret of the Tomb, 20th Century Fox has teamed with the British capital’s central Regent Street to help turn on its famed Christmas lights.

As part of a "spectacular entertainment show for all the family," the lights will be switched on at 5 p.m. GMT on Nov. 16, with a stage show followed by a fireworks display.

Read more Ben Stiller and Robin Williams Face Demons in 'Night at the Museum: Secret of the Tomb' Poster

Last year, it was another film tie-in that coincided with London’s festive illuminations being brought to life, with Modern Family’s Ty Burrell flipping the "on" switch as part of a tie-in with DreamWorks Animation for Mr Peabody & Sherman.

20th Century Fox will probably be hoping their film does a little better than that one did.