'Night at the Museum' Event Set to Turn on London Christmas Lights

Night at the Museum 3 Still - H 2014

Regent Street's famed festive illuminations are regularly hired out to promote family films

To celebrate the London setting for Night at the Museum: Secret of the Tomb, 20th Century Fox has teamed with the British capital’s central Regent Street to help turn on its famed Christmas lights.

As part of a "spectacular entertainment show for all the family," the lights will be switched on at 5 p.m. GMT on Nov. 16, with a stage show followed by a fireworks display.

Read more Ben Stiller and Robin Williams Face Demons in 'Night at the Museum: Secret of the Tomb' Poster

Last year, it was another film tie-in that coincided with London’s festive illuminations being brought to life, with Modern Family’s Ty Burrell flipping the "on" switch as part of a tie-in with DreamWorks Animation for Mr Peabody & Sherman.

20th Century Fox will probably be hoping their film does a little better than that one did.