Nike China campaign earns TV ad nods


HONG KONG -- Nike's "Jump" campaign for mainland Chinese TV, designed by Wieden and Kennedy Shanghai, took three awards at Thursday night's fourth annual Cable and Satellite Broadcasting Association of Asia TV advertising awards.

These included best TVC (television commercial) Greater China, best TVC youth and best TVC sports and leisure.

"With pay TV in Asia experiencing its highest-ever viewership and an even greater increase in the number of brands using the pay TV medium, it is encouraging to see our industry going from strength to strength," CASBAA chairman Marcel Fenez said.

The awards are designed to recognize and promote creative advertising across multichannel TV in Asia-Pacific.

Malaysian-based Astro TV's Astro-on-demand advertising campaign took home the John Doherty trophy for campaign of the year and best TVC Southeast Asia award.

National Geographic Channel's "Redefining the Beauty of the World" campaign won in the newly introduced category of best integrated campaign by a pay TV channel.