Nine ready to 'Go' in August

New youth-focused network will feature Warners content

SYDNEY -- The Nine Network will launch a new youth-focused digital channel named Go! in August, targeting the 14-39-year-old demographic, Nine CEO David Gyngell announced Thursday.

Warner Bros product obtained under its recent landmark output deal will underpin the Go! schedule, which will be the home to free to air premières of programs like “The Vampire Diaries."

Other programs that will be part of Go!’s schedule include “Gossip Girl,” “The Hills,” “Fringe,” “Terminator – Sarah Connor Chronicles,” “CSI” and hit comedy series “Seinfeld” and “Curb Your Enthusiasm."

The new channel is designed to complement Nine’s 25-54-focused main channel.
 “This multi-channel is a natural evolution for Nine and for free-to-air television,” David Gyngell, Nine CEO said. “It’s a win for our audience because it offers more diversity and substantially wider viewing choices than ever before, at no cost.”

“Warners offers the best international programming and Nine viewers will see the best of it both on our existing primary channel and the new GO! multi-channel,” he added.

Go! brings to 13 the number of free to air digital channels available on the Freeview digital terrestrial TV platform, with the Seven Network yet to detail its plans for its multichannel.
The Australian Broadcasting Corp said last month it will launch ABC3 as a kids channel targeting 6-14 year-olds, by the end of the year.