Nipuna inks $25 mil animation deal


NEW DELHI -- Nipuna Services Ltd., a subsidiary of one of India's leading IT companies, Satyam Infotech, on Friday said it has finalized a $25 million animation deal with Germany's 4K Animation.

Nipuna will work with the 4K Animation team on two European animation projects: the third season of the award-winning TV series "Marvi Hammer Presents National Geographic World" and a film based on the Marvi Hammer character.

Hamburg-based YOUA Edutainment, National Geographic and German broadcaster ZDF will co-produce the series and movie, which will feature a combination of live-action and animation.

About 120 Nipuna staff will collaborate with animation artists in Hamburg and Berlin to deliver these projects over the next 18 months.

"Long-term contracts such as this one show that companies recognize Nipuna's capabilities in an industry where 'human resources' are integral to quality, and thereby responsible for the success of creative ventures," Nipuna CEO Venkatesh Roddam said.

Added 4K Animation managing director Jan Schmidtgen: "Nipuna has been a true partner since we began working with the organization in early 2006. Its focus on animation services has resulted in significant expertise in creative business practices. Above all, its flexibility and commitment to quality have helped it exceed our expectations."

Nipuna specializes in VFX, CGI and 3D animation. In addition to overseas projects, it has worked on more than 40 Indian films.