Noah Maffitt tapped at

Will oversee e-commerce transformation

Live Nation has appointed Noah Maffitt to executive vp and GM of Based in Los Angeles, Maffitt will report to Live Nation CEO of global digital Bryan Perez.

In his new role, Maffitt, a 15-year veteran of the digital space, will oversee the transformation of into an e-commerce consumer store in preparation of the company's launch into global ticketing in 2009.

Most recently, Maffitt directed e-commerce strategy at Office Depot.