Nordstrom Dumping Ivanka Trump Brand

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The retail is severing its relationship with the first daughter's namesake brand.

The Seattle-based Nordstrom department-store chain has confirmed that effective fall 2017 it is cooling its relationship with the brand the first daughter founded in 2007. 

A Nordstrom spokesperson tells THR:  "We've said all along we make buying decisions based on performance. We’ve got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season." 

It's unclear whether the #GrabYourWallet movement, which encourages shoppers to boycott the Ivanka Trump brand and any Trump-affiliated products, had anything to do with the development.

In other Ivanka news, Pro Publica reported Thursday that the first daughter is still "listed in New York state business filings as the chief executive officer of her eponymous jewelry companies in Florida and New York." Although she previously included links to on her personal Instagram and Facebook pages, they have since been removed, according to the independent non-profit newsroom.

In response, Alan Garten, the Trump Organization’s chief legal officer, told ProPublica late in the day that Ivanka Trump has signed all necessary paperwork to resign from her companies and that the filings are in the process of being updated with various states or are in transit. “Effective tomorrow, everything will be done,” he said.

The brand developments come on the heels of criticism for Ivanka, who posted a date-night photo while dozens of refugees from Syria, Iraq and other banned countries were being detained at U.S. airports.