Norman Pearlstine joins Bloomberg

Journalism veteran becomes chief content officer

NEW YORK -- Journalism veteran Norman Pearlstine is leaving private equity firm The Carlyle Group after less than two years to take a senior editorial role at Bloomberg LP, the financial news provider founded by New York Mayor Michael Bloomberg, the company said late Monday.

The former top editor at Time Warner's Time Inc. unit and The Wall Street Journal, joined Carlyle in September 2006 to advise it on media and telecom deals. Back then, PE investments and acquisitions in media were booming.

Since last summer, though, the global credit crunch has slowed down PE deal momentum considerably.

In his new role, Pearlstine will be chief content officer, a newly created title. Among his duties will be helping the company expand its presence in the TV, radio, magazine and online realms. He will work directly with Bloomberg News editor-in-chief Matthew Winkler, both of whom report to Bloomberg president Dan Doctoroff. Winkler and Pearlstine used to work together at the Journal in the 1980s.

"Norm will be a tremendous asset to Bloomberg as we continue to shape new media for this century," said Doctoroff.