Novela affair for Telemundo, Ford


Telemundo is partnering with Ford for a 22-episode miniseries novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning Monday.

"Amores de Luna" will feature the Flex, Ford's newest vehicle, integrated throughout the series. The three stations are WNJU New York, KVEA Los Angeles and WSCV Miami. The novela also will be available on each station's Web site the next morning for viewing and will feature a mobile component.

The series is about a successful married woman who longs to become a writer and eventually falls in love with an author, putting her marriage at risk.

Viewers will get to vote on how the story ends and can enter a contest to win a trip to Miami to meet the cast.

John Consoli is senior editor at Mediaweek.