From Zoe Saldana to Emma Watson, Brock Founders Aim to Design for Range of Women

Brock Collection - Split - H - 2016
Slaven Vlasic/Getty Images

"We want our brand to fit into her wardrobe, we want it to be ageless," says co-designer Laura Vassar, who, along with husband Kristopher Brock presented their spring offering on day 2 of New York Fashion Week.

Day 2 of New York Fashion Week got to a pretty start, thanks to Newport Beach-based husband and wife Kristopher Brock and Laura Vassar's latest Brock collection on Thursday morning.

Brock's spring 2017 offering featured ladylike dresses in delicate stripes, floral and etoile prints, some sliding suggestively off the shoulders, as well as skirts with oversized pockets and playfully askew hemlines, worn with boxy, pajama-like jackets.

Vassar says they looked at "pairing organic fabrics with the blue-and-white pajama look," driving home the notion of at-home elegance that the budding brand is known for.

Though the colors were mostly subtle (save for a few pieces in burnt orange), it was the details that elevated the romantic collection — from the exaggerated ruffles at necklines and side-slit skirts, to hand pleating on a navy dress, to sprinklings of metallic embroidery on autumn-floral satin cocktail looks.

#BROCKBABE: Zoe Saldana in a Brock resort 2017 look. (Photo: Victor Chavez/Getty Images)

Brock's elegant creations are a favorite among the Hollywood set: Zoe Saldana most recently wore a black top and skirt from the resort 2017 collection to the Star Trek Beyond press conference in Mexico City; Margot Robbie was seen in their striped coat while promoting Suicide Squad; and Emma Watson wore one of the brand's fall 2016 looks while chatting with Derek Blasberg for CNN Style.

"You know what's nice is we have a range of celebrities [wearing our clothes]. We want our brand to fit into her wardrobe, we want it to be ageless," says Vassar backstage post-show of how stars have helped the young label gain recognition since it was founded in 2013.
FRONT-ROW FANS: Cindy Crawford and Rande Gerber at the Brock spring 2017 show on Sept. 8. (Photo: Mireya Acierto/Getty Images)

Among the brand's #BrockBabes on Instagram is Cindy Crawford, who was at the runway show with husband Rande Gerber after attending the star-studded Tom Ford show the night before. Models Jessica Hart and Toni Garrn, designer Wes Gordon and Man Repeller's Leandra Medine were also spotted front row.

Crawford, who tells Pret-a-Reporter that she knew of the brand through being friends with Laura's dad, says the quality and fabrics are what make the collection stand out, adding, "I think they have a unique style that doesn't feel derivative. It feels like their own thing."

Indeed the label's originality has not only earned them red-carpet recognition, but Vasser and Brock have also been selected as one of the 10 designers for this year's class of CFDA/Vogue Fashion Fund finalists.