'Observe and Report' premiering at SXSW

Seth Rogen comedy is film fest centerpiece

Warner Bros. will premiere the Seth Rogen/Anna Faris comedy "Observe and Report" at the South by Southwest Film Conference and Festival in the spring.

The comedy will act as the centerpiece of the festival, which runs March 13-21.
The conference portion has added Catherine Hardwicke, Robert Rodriguez and Mike Judge as panelists as well as Mumblecore filmmaker Joe Swanberg and movie trailer creator Mark Woollen.

The documentary lineup for SXSW includes "Objectified," a look industrial design; "New World Order," which tackles the underground anti-globalist movement; a profile of Internet sensation and recluse Jack Rebney in "Winnebago Man"; and "RiP: A Remix Manifesto," a look at the copyright in the digital and information age.

As previously announced, the festival will open with the premiere of "I Love You, Man," starring Paul Rudd, Jason Segel and Rashida Jones.