Occupy Wall Street Surpasses Steve Jobs in Last Week's News Coverage (Study)

Emmanuel Dunand/AFP/Getty Images

The economy and 2012 presidential election trumped Apple related news from Oct. 3-9.

With an outpouring of tributes and retrospectives relating to Steve Jobs, news of the Apple co-founder’s Oct. 5 death was still no match for the media coverage of Occupy Wall Street.

PHOTOS: Steve Jobs' Death: How the Magazine's Covered
According to Pew Research Center’s Project for Excellence in Journalism, overall economic coverage accounted for 22% of the week’s news from Oct. 3 - 9. Up 14% from the week before, the boost is attributed to the current Occupy Wall Street protests. Also trumping Apple news was coverage of the 2012 Presidential election, led by President Obama’s jobs bill, Rick Perry and Chris Christie, who has decided not to run. Overall, the campaigns accounted for 18% of the “newshole,” generating significant attention cable television.

Sarah Palin also announced that she would not be running, though she was quickly overshadowed by news of Jobs’ death.
The announcement of Apple’s iPhone 4S and Jobs’ death accounted for a combined 11% of media coverage, ranking third overall. Rounding out the top 5 were Amanda Knox’s Trial with 7%, and this year’s Nobel Peace Price with 4%.

Find a complete breakdown at Journalism.org