Ofcom cuts back on TV junk-food ads


LONDON (Reuters) -- Media regulator Ofcom said on it will stick with its plans to ban junk food adverts aimed at children and would phase in the new restrictions starting from April.

Ofcom said it would impose the restrictions on television advertising of food and drink products high in fat, salt and sugar (HFSS).

It said it would ban adverts aimed at four to nine year olds from the start of April and extend it up to adverts targeting those as old 15 from Jan. 1 next year.