Red Carpet Designer to Know: Olgana Paris, Loved by Jennifer Lawrence, Kirsten Dunst and More
Elisabeth Moss made the fledgling brand famous at the Emmys when she wore a pair of shoes with a protest message scrawled on the soles.
'Tis the season when fashion designers descend on Hollywood from New York, London and parts beyond to hobnob with stylists and celebrities and hope for red carpet gold. On Wednesday night, Olgana Djanguirov brought her Moscow-to-Paris shoe line to the Chateau Marmont, showing off her signature brand of Ruski romance for the feet to a champagne-sipping crowd that included burlesque queen Dita Von Teese, Insta-influencer Erica Pelosini, stylist Tanya Gill, costume designer Janie Bryant, and actresses Monet Mazur and Nora Zehetner.
Since starting her line in 2014, Olgana has outfitted a bevy of stars on both the red carpet and sidewalk including Jennifer Lawrence, Kirsten Dunst and Khloe Kardashian in her sophisticated mink-embellished L'Amazone sandals (worn by Rihanna) and bow-tie stilettos (worn by Heidi Klum). But it was the petal-pink strappy shoes that Elisabeth Moss wore to the Emmys that really catapulted the brand to success. Moss, who picked up the best actress award for The Handmaid’s Tale, paired her petal pink Prabal Gurung dress with strappy Olgana shoes that had a hidden message for President Trump scrawled onto the soles: “F*ck Off.”
“Even in France where I live, this moment in U.S. life is very important. To be part of this protest was the best,” Olgana says.
From her very earliest styles (riffing off men’s tuxedos), the idea for the brand was to dress from the feet up, the designer says: “You can wear jeans and your shoe makes the outfit.”
Olgana’s latest designs were on display alongside her sketches (“my favorite part of designing,” she says) and her new bejeweled handbags created for awards season, including velvet clutches with “brooches” that can be mixed and matched, and crocodile day versions with enough room for a cell phone and a wallet.
She has a special affinity for Los Angeles because the first U.S. retail account that picked up her line was Maxfield. Since then, Bergdorf Goodman, Neiman Marcus and several other stores have followed.