Olivia Wilde Calls Out Breast-Pump Bra Ad for Using Model Who "Did Not Recently Birth a Child"

Olivia Wilde attends Target's Toycracker Premiere -Getty- H 2016
John Lamparski/WireImage

The actress welcomed her second child in October.

While doing some online holiday shopping, Olivia Wilde came across an ad promoting a breast-pump bra and found it offensive that it featured a model who didn't look like she had recently given birth.

The Vinyl alum called "bullshit on this ad for a breast-pump bra cuz this lady definitely did not recently birth a child who requires breastmilk to be pumped." She then added, "Also want to give a quick cyber hug to this model who had to pretend to have recently birthed a milk-fed baby-child when she clearly has spent the last year lifting tiny weights and meditating."


A photo posted by Olivia Wilde (@oliviawilde) on

Some followers praised Wilde's post. "Preach mama!!!! That's exactly how I felt when searching for a pumping bra. Had any of these people wearing them even had a baby? It feels like subtle body shaming to new moms," wrote user @scarlettsscraps. Added @jenowen13: "I love that pumping bra! The model is quite ridiculous though."

Not everyone approved of the actress' message though. Instagram user @shaiyeyoungI wrote that she "legit looked like this 6 days post birth so this is the most ridiculous post ever. Actually horrible to make mothers feel bad for being fit and toned after having a baby." 

Wilde, 32, and partner Jason Sudeikis, 41, welcomed their second child, daughter Daisy Josephine Sudeikis, in October. The couple also have a son, Otis Alexander Sudeikis, who was born in April 2014.

Despite her frustrations with the ad, Wilde noted, "I own this bra and it's awesome."