Olivier Gers joins Endemol

To head international multiple platform ambitions

LONDON -- Endemol chief commercial officer Tom Toumazis has called in Olivier Gers, previously a senior exec at FremantleMedia and IMG Media, to spearhead the global reality and scripted program producer's international multiple platform ambitions.

Gers joins Endemol as CEO of startup operation Endemol Worldwide Brands, billed as a "global business" by the company.

He will report to Toumazis and will oversee Endemol's digital activities following the integration of digital into the company's core commercial business.

Endemol said Monday it has also elevated Joerg Bachmaier, former svp, digital media business development at Endemol USA to svp/general manager Americas at Endemol Worldwide Brands.

Gers and Bachmaier will look at licensing and merchandising as well as investment in product development and the creation of games applications and social gaming sites at the nascent division.