Olympics 2012: NBC To Broadcast London Games in 3D

london 2012 olympics logo

The network is partnering with Panasonic to provide enhanced coverage.

If you watch the Olympics, and you happen to own a 3D TV, then soon you'll be able to view the London games in the format.

NBC will televise the 2012 London games in 3D, the network and Panasonic said at the International Consumer Electronic Show in Las Vegas.

"NBC has a history of utilizing technological innovations to distribute the Olympics in new ways for viewers," said NBC Olympics president Gary Zenkel in statement. "We are proud to continue that tradition by partnering with Panasonic and Olympic Broadcasting Services to distribute the first 3D broadcast of the Games in the U.S. in partnership with our multichannel video programming distributors."

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The companies did not say which pay-TV services would have the coverage, reported Multichannel News, offering a guess that "presumably Comcast -- which owns NBCUniversal -- will be in the mix, along with DirecTV, which has aimed to be the leading provider of 3DTV in the U.S."

In August, Luc Doneux -- who heads major events for broadcast equipment manufacturer EVS, whose server technology lies at the heart of broadcast plans that are being formulated by host broadcaster Olympic Broadcast Services (OBS) -- leaked the news that plans were underway for at least 10 venues to be covered by 3D cameras.

"Although 3D is still marginal in relation to the larger audience there will be a few of the main events (at the 2012 Olympics) in 3D with feeds from 10 venues being discussed," said Doneux said at the time, following no comment from OBS.

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The 200-plus hours of 3D coverage, to be produced by OBS and shown on next-day delay in the U.S., will use Panasonic's technology and include such eyeball-grabbing events as the pening and closing ceremonies, swimming, diving and gymnastics.

Comcast launched NBC Sports Group a year ago, after acquiring a controlling stake in NBCUniversal. Among its assets spanning digital sports, broadcast and cable TV: NBC Sports & Olympics, Golf Channel, and 11 regional sports networks plus their websites.