Olympics to lead global TV ad surge


Worldwide net advertising revenue for television will swell 5.8% this year to $123 billion, defying widespread fears of an overall economic downturn, according to a report by Informa.

The growth will be led in part by the Beijing Olympic Games in August, helping 2008 surpass last year's 3.5% growth.

The North American market has the largest share of the total pay TV advertising market at 62%, but that is expected to fall.

The U.S. still has considerable influence over the global market, bringing in $43.2 billion in 2007 — or 35% of the world's total.

The global average for net television advertising per TV household is running at more than $100. The U.S. will be highest at $380 in 2008.