One Million Moms Angry at JC Penney's Lesbian Couple in Mother's Day Catalog (Updated)

JCPenney Mother's Day Ad - P 2012

JCPenney Mother's Day Ad - P 2012

The conservative anti-gay group has once again targeted the retailer for "taking sides in the cultural war."

The conservative group One Million Moms (OMM) is angry at JC Penney again. The organization has launched another attack on the retail giant, this time for featuring a same-sex couple in its new Mother's Day catalog.

Previously, the group called for the removal of Ellen DeGeneres as the chain's spokesperson.

The group has now released a statement on its website urging members to take action against the brand's store managers so that complaints will be passed on to head office.

The statement says: "On pages ten and eleven, under the title 'Freedom of Expression,' you’ll find “Wendi and her partner Maggie and daughters.' In the picture both women are wearing wedding bands."

They note the retailer's lack of interest in their complaints: "Last time OMM contacted JCPenney store managers, we were brushed off. Some even experienced in person the store manager saying 'Thank you' and walking off while their customer and our concerned members were in mid-sentence."

STORY: Ellen DeGeneres Responds to JC Penney Controversy

The statement continues: "OMM has been told that JCP corporate office told store managers to say 'Thank you' and then walk away. If they want our business, then we will not be ignored!'

Earlier this year, the group targeted Urban Outfitters after the retailer featured a photo depicting a kiss between two female models in its latest catalog.

After OMM threatened to boycott JC Penney after openly gay talk-show host DeGeneres became its spokesperson, JCP released a statement saying it was "standing behind its partnership with Ellen DeGeneres." OMM then dropped its protest.

Degeneres thanked JCP for its support on her show. "They wanted to get me fired and I am proud and happy to say JC Penney stuck by their decision to make me their spokesperson," she told her studio audience. "It's great news for me because I need some new crew socks, and I'm really gonna clean up with this discount."

The Hollywood Reporter has reached out to JC Penney's press office for comment.

JC Penney spokesperson Kate Coultas emailed THR this comment regarding the latest OMM backlash: "As jcpenney focuses on becoming America’s favorite store, we want to be a store for all Americans. In celebration of Mother’s Day, we’re proud that our May book honors women from diverse backgrounds who all share the heartwarming experience of motherhood."

Tell us: What do you think about the latest OMM campaign?