'Opposite Day' attracts Disney

'Nancy Drew' scribe to pen tale based on Oren Aviv's idea

Disney will celebrate "Opposite Day."

The studio is developing a high-concept comedy with that title and has hired "Nancy Drew" scribe Tiffany Paulsen to write it.

"Opposite," based on an original idea by studio production president Oren Aviv, centers on a corporate hatchet man who wakes up one morning and finds he must follow the exact opposite of his normal routine. Mara Jacobs and Scott Sanders are producing, with LouAnne Brickhouse overseeing for the studio.

Paulsen, repped by CAA and Stephen Crawford at Luber Roklin, penned 2007's "Drew," an adaptation of the classic children's detective series for Warners. She also is attached to write "Further Adventures in Babysitting," Disney's reboot of the 1980s teen hit.

Aviv has conceived of a number of ideas that became hit Disney projects, including the adventure franchise "National Treasure," for which he received a story credit.

Opposite movies have gained a quiet cachet in recent years in Hollywood, with pics including Brett Ratner's "The Family Man" and Gwyneth Paltrow starrer "Sliding Doors" offering variations on the theme. DreamWorks and "Forgetting Sarah Marshall" director Nicholas Stoller had been developing a project with the same name as "Opposite Day," though its status is uncertain.