Golden Globes: Oprah Winfrey, 'Time's Up' Among Night's Top Social Media Moments

'Stranger Things,' Justin Timberlake and Sterling K. Brown were also heavily discussed on Twitter, Instagram and Facebook.

Though Sunday night's Golden Globes was about honoring the best in film and television, the night's top social media moments revolved around Oprah Winfrey and the Time's Up movement.  

In the last 24 hours, the #TimesUp hashtag was tweeted more than 520,000 times, becoming the second-most-tweeted hashtag during the night, following #GoldenGlobes. The other movement-inspired hashtag, #WhyWeWearBlack, was tweeted more than 170,000 times.

On Twitter, the night’s biggest moment was Winfrey being honored with the Cecil B. DeMille Award followed by HBO’s Big Little Lies' win for best limited series. Winfrey also took the crown for the most-tweeted-about star during the night, followed by James Franco, Natalie Portman, Nicole Kidman and Sterling K. Brown.

Brown and Saoirse Ronan's wins were also in the top five most-tweeted moments from the ceremony. This Is Us’ Brown became the first black man to win best actor in a television series, drama, whereas Ronan won best actress in a motion picture, comedy or musical, for Lady Bird.

Three Billboards’ win for best motion picture, drama, was the No. 5 most-tweeted moment of the night.

Though failing to win any awards, Stranger Things was the most-tweeted-about TV show, followed by Big Little Lies, The Handmaid’s Tale, This Is Us and Game of Thrones. In the film genre, Lady Bird was the most tweeted-about film, followed by Coco;The Shape of Water; I, Tonya; and Three Billboards Outside Ebbing, Missouri.

On Instagram, stars posting in support of the Time’s Up movement dominated the social media outlet's most popular content. Actresses including Laura Dern, Susan Sarandon, Brie Larson, Reese Witherspoon, America Ferrera, Natalie Portman, Eva Longoria and Kerry Washington posed in their black attire and shared empowering messages as they joined the movement to stand in solidarity. 

The Time's Up conversation was also prominent in Instagram's global community with the top cities including Los Angeles, New York, Chicago, London, Toronto, Sao Paulo, Rio de Janeiro and Mexico City.

Though much of the discussion revolved around Time's Up, the most-liked photos from the night were more lighthearted. Justin Timberlake’s post with his wife and nominee Jessica Biel received the most likes as of the end of the show. Stranger Things stars Millie Bobby Brown and Noah Schnapp also made the top three most-liked photographs, with Schnapp posting a group photo with his castmembers and Brown modeling in her red carpet dress.

 

Here we come!! And DAMN, my wife is hot! #TIMESUP #whywewearblack

A post shared by Justin Timberlake (@justintimberlake) on

Similar to Twitter, Facebook’s most-discussed moment was Winfrey’s acceptance speech, garnering over 20 million viewers on the platform as of early Monday morning.

The top moment was followed by Three Billboards' best picture win, Frances McDormand’s win for best actress in a drama film, Guillermo del Toro’s win for best director and Laura Dern winning best supporting actress in a television series. 

Though dominant on social media, this year's ceremony slipped in ratings when compared to last year's. The show, which ran for three hours and change, averaged 19 million viewers and a 5.0 rating among adults 18-49. Last night's ratings of the 75th annual Golden Globes reflected a 5 percent audience drop and a larger 11 percent decline in the key demo. (The previous year's show averaged a 13.3 overnight rating, ultimately averaging 20 million viewers and a 5.6 rating among adults 18-49.)

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