Oprah Winfrey's network taps marketing exec

Discovery veteran Maurizio Vitale named senior vp at OWN

OWN has named Discovery Networks veteran Maurizio Vitale senior vp marketing, responsible for all promotional strategies.

Vitale joins OWN from Discovery Networks EMEA (Europe, Middle East & Africa). OWN launches Jan. 1.

"Maurizio has done a phenomenal job for the Discovery Networks internationally, providing creative messaging and a fresh and relevant perspective," said Christina Norman, CEO of OWN. "I know he will be a strong member of my team and look forward to tapping into his extensive knowledge."

Meanwhile, Turner veteran Ryan Adams has been promoted to the new position of vp program and schedule operations at Cartoon Network and Adult Swim.