Emma Stone Wears “Power Blush” Beauty Look to Oscars

Makeup artist Rachel Goodwin shares her motivation behind the head-turning, high-fashion look: “It’s not the typical feminine blush we’re used to seeing.”

Fashion and beauty addicts can appreciate makeup artist Rachel Goodwin’s inspiration for Oscar winner Emma Stone’s pink-dominated face at Sunday’s Oscars: “Late ‘70s, early ‘80s glamour women like Lauren Hutton and Gia [Carangi], the power suits, power blush and power makeup.” While she concentrated on making an “approachable,” red-carpet version of this aesthetic, Goodwin still wanted to obviously reference the women of that era who were, as she says, unapologetically glamorous and not wearing passive makeup. “It feels like a sense of ownership,” she says.

The placement of blush — NARS’ Kingpin and Buzzed from the forthcoming Wanted 1 Cheek Palette (due out Thursday) — high up on Stone’s cheekbones à la Guy Bourdin was intentional, as opposed to a subtle flush, which is “the typical feminine blush we’re used to seeing," says Goodwin. "This was a blush we used to see that faded into the beauty archives, and it was a fun time to bring it back as unabashed glamour — it’s not natural at all, it’s meant to look very high fashion and intentionally glamorous.”

Goodwin first applied the matte shade and added the shimmery one on top to create a soft sheen, blending it up and out toward the eyes and hairline. Her thoughts were of women coming out of the disco era and moving into the office, wearing both suits and “blush with abandon.” The beauty plan was partly a response to Stone’s choice of a Louis Vuitton pantsuit for the Oscars (“She wore a lot of dresses last year and wanted to wear the suit”), which allowed them room to play with beauty, says Goodwin, the actress’ longtime collaborator.

The lips were also a nod to the ‘70s, when a stained, sheer pout was in. (It’s topped with NARS Lip Gloss in Super Orgasm.) Stone’s glow was courtesy of Kiehl’s new Glow Formula Skin Hydrator, available for pre-order now, which Goodwin blended in with NARS Natural Radiant Longwear Foundation for added radiance and moisture.

As for the presenting actress’ eyes, Goodwin featured soft peaches, plums and burgundy shades that played off Stone's jacket. The key to success with those types of colors around the eyes: “A little bit of navy liner on the lash line to anchor the colors, since sometimes reds and pinks can make you look slightly tired. Anchoring the eye with a dark color at the lash line is critical,” she says.

Ultimately the idea behind the look is “wearing makeup to make yourself happy, to make you feel strong and empowered. It’s not for anyone else. It’s 'I came to party' blush, not 'Look at me, aren’t I this little English rose?,” says Goodwin, adding that this retro pretty-in-pink application is for “a woman who loves makeup, loves herself and has a sense of confidence and playfulness.”