The Story Behind Greta Gerwig’s Bold Oscars Beauty Look

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Greta Gerwig

The director nominated for “Lady Bird” oozed vintage Hollywood glamour.

“We just really wanted her to have a Hollywood moment,” says makeup artist Jenn Streicher of Lady Bird director Greta Gerwig’s glam squad — which also included TRESemmé celebrity hairstylist John D (who gave her a fresh crop) and stylist Cristina Ehrlich — leading up to Oscars day. With the marigold hue of the nominated director's Rodarte couture dress making a major statement, Streicher knew she wanted to do a bold lip, too.

“She’s wearing this beautiful archival Tiffany & Co. necklace, and it does look very vintage, so we wanted to keep it in that theme,” says the makeup artist. “Greta even said, ‘I want to look like I walked out from the past.’” And though she hates using the term “Hollywood glamour,” Streicher says there was an undeniable element of that look.

To amp up the drama from the collarbone up — and match the vibe of her brushed-out finger waves — she opted to create a dark berry lip using a trio of matte shades from her kit, applied with a brush and blotted several times during the build. For longevity Streicher’s secret is to place a tissue over the lips atop the color, and apply translucent powder with a puff on top. “It sucks all the moisture from the lipstick underneath to make it really matte.”

Beyond Gerwig’s pout, Streicher focused on creating a glow using Glossier’s new Cloud Paint in Beam as a wash of color on the cheekbones, and Glossier Lid Star, a liquid shadow, under the liquid liner (which was drawn into simple flick) and almost up to the brow, applied with the sponge applicator and blended with her ring finger. For extra glow the makeup artist dipped a skinny brush in the product and ran it through Gerwig’s lower lash line. The final touch: a swipe of Glossier Haloscope highlighter stick in Quartz on top of the cheekbones. The ultimate effect? “She definitely looks like she should be a winner,” Streicher says.  

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