Oscars Drive Record Day on THR.com

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The Dolby Theater

The leading entertainment industry website set traffic records on Sunday and Monday.

The Hollywood Reporter's coverage of Sunday's 85th Annual Academy Awards shattered traffic records on THR.com.

Spurred by a slew of Oscar content -- from the winners' reactions to expert analysis to red carpet galleries to party coverage -- THR.com saw almost 100 percent year-over-year growth in both visits and unique visitors on Sunday and Monday.

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For the first time in the history of the brand, the website garnered more than 2 million visits in a single day (on Monday), according to Google Analytics. That includes more than 1.8 million unique visitors.

Both of those numbers broke THR.com's previous single-day record for visits and uniques by 15 percent.

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In addition, there were more than 6.1 million pageviews notched Monday.

On Sunday, the website boasted more than 1 million visits, including 877,000 uniques, making it the highest-trafficked Sunday in THR.com history.

The website also set a record for pageviews on a Sunday with 2.9 million, a 12 percent increase over last year.