Oscars: Twitter Joins Female Empowerment Movement With #HereWeAre Spot
The ad, which played near the beginning of the Oscars broadcast, features Ava DuVernay, Issa Rae and Julie Dash.
During an Oscars evening when the #MeToo movement was top of mind, Twitter made sure to join the conversation.
The social network aired a 60-second ad spot near the beginning of the Academy Awards ceremony's broadcast that showed its support for female empowerment.
The ad featured the #HereWeAre hashtag that Twitter CMO Leslie Berland first created in response to the lack of female speakers at CES in January. It showed the faces of a diverse group of women between the ages of 20 to 82 as poet Denice Frohman recited verse.
The spot was adapted from the #SheInspiresMe short film released at the Cannes International Festival of Creativity last summer. It has been updated with some new faces, including Ava DuVernay, Issa Rae and Julie Dash.
Twitter says it has seen a 50 percent increase in conversation around women's rights in the last six months, with the rise of #MeToo, Time's Up and #BlackPantherChallenge.
Watch the ad, below.