Ovation TV announces rebranding

Revamp includes new look, logo and program stunts

NEW YORK -- Art and contemporary culture network Ovation TV is rebranding as simply Ovation and will debut a new look, including a logo made up of five concentric circles, on March 1.

"We've evolved rapidly over the last three years," said Kris Slava, senior vp of programming. "From our original programming to our curated events and series -- this new visual language allows us to adapt an infinite variety of artistic genres and interpretations."

Gaynor Strachan Chun, senior vp of marketing, said the branding is also designed to help the network's focus on offering content that meets three criteria: smart, surprising and fun.

The network, currently in 38 million homes, also plans two new program stunts in March and April to follow the redesign.

"Sacred to Profane" will look at controversial approaches to depicting religion in the arts, including the controversies over Salman Rushdie's novel "The Satanic Verses" and the depiction of the prophet Mohammed by a Danish cartoonist. The series launches March 28.

Premiering on April 11 will be "Passport Ovation," which will feature travel-related shows such as new original series "The Scenic Route" with host David Keeps that will put the spotlight on art and culture just outside select U.S. cities.

Slava also told The Hollywood Reporter that Ovation will dedicate its traditional July focus on "American Revolutionaries" to filmmakers this year. It will feature profiles on and early films from the likes of Steven Spielberg and John Waters. Said Slava: "It will be like a film festival on the air."