Overture hires George as advertising exec


NEW YORK -- Overture has hired Jackson George as executive vp of creative advertising, reporting to the studio's marketing and distribution president Peter Adee.

George will supervise creative campaigns for the firm's theatrical releases, a role that encompasses trailers as well as television and print advertising.

He comes from entertainment marketing agency In Sync Advertising, where as creative director, he helped create campaigns for projects ranging from "Inside Man" to "Fantastic 4" to "Night at the Museum."

George joins Overture at a time that it is prepping a crop of releases, including the Charlize Theron drama "Sleepwalking," the Sundance hit "The Visitor" and Robert DeNiro action pic "Righteous Kill."