OWN Launching Oprah Winfrey Block in Australia

'Spaghetti Against the Wall'
Joe Pugliese

Discovery chief David Zaslav predicts OWN is poised to become profitable in late 2013, ahead of the five-year horizon Saturday Night Live's Lorne Michaels, a friend of Winfrey's, told the host to expect. "He said it me, 'It's like throwing spaghetti against the wall and watching it drizzle down,' " Winfrey recalled of a conversation they had in 2011. " 'Nothing's going to work until you get there.' "

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Discovery Home and Health will begin airing a weekly lineup of OWN programming in the country in August.

SYDNEY – Discovery Networks International channel, Discovery Home and Health, will re-introduce Australian TV audiences to Oprah Winfrey via a programming block from the OWN network, Winfrey’s joint venture with Discovery Inc.

Beginning Aug. 4, OWN series including Oprah’s Next Chapter, Super Soul Sunday, America With Lisa Ling and The Oprah Winfrey Show: Behind The Scenes will air in a weekly block on the channel, which is seen on pay-TV provider Foxtel in Australia.

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The upcoming launch in Australia follows the recent debut of OWN programming in the U.K. on Discovery’s TLC channel. DNI is looking to rollout other OWN programming internationally through its global lifestyle channel portfolio.

“OWN programming is the perfect complement to the lifestyle and entertainment shows airing on DNI’s popular female flagship brands. With the block’s successful launch in the U.K. now under our belts, we are primed to bring this robust offering to Australian audiences," said Luis Silberwasser, executive vice president and chief content officer at DNI.

Winfrey famously filmed four episodes of her penultimate series of her talk show down under in 2010.