'Pacific Rim' Marketing Exec Exits Legendary for Paramount (Exclusive)

Joel Chiodi

Updated: The move is part of a marketing shake-up that sees executive vp Joel Chiodi leaving to join Paramount and fellow marketing executive vp Christopher Erb let go.

Joel Chiodi, the Legendary Pictures executive who was instrumental in the marketing of Pacific Rim, has left the company.

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Legendary also has let go of Christopher Erb, who had been brought over in June from EA Sports to head up the company's brand strategy.

Sources say Chiodi, who had been an executive vp branding and social marketing, left on his own accord to join Paramount Pictures, where he'll take on the role of senior vp, worldwide marketing partnerships. Chiodi will report to LeeAnne Stables, president of consumer Products and executive vp of worldwide marketing partnerships for the studio.
“We are so thrilled to have Joel join our team developing campaigns with major global brands and their creative agencies in support of our film properties,” Stables commented in a statement. “I have been a fan of Joel since we worked together early in his career at E!”

Legendary has been shaking up its marketing ranks over the past few weeks. The company recently hired Emily Castel as its chief marketing officer (earlier in the year, Legendary bought the company she founded, Five33).

Erb, who had been an executive vp brand marketing, left EA Sports to oversee Legendary's social media and consumer marketing campaigns for such upcoming films as Godzilla (which Warner Bros. will release May 16) and Seventh Son (which Universal will release Feb. 6, 2015).

Both Chiodi and Erb reported to Legendary president and chief creative officer Jon Jashni.

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Legendary, the finance and production company behind The Dark Knight films and The Hangover trilogy, made a number of significant moves in 2013, leaving its longtime partner Warner Bros. to team up with Universal Pictures, where it will co-finance a chunk of the studio's slate.

Released July 12, the $200 million Pacific Rim was initially dismissed as a high-priced bomb. But the film had a huge showing internationally, particularly in China, and wound up with a $408 million worldwide haul. 

Legendary declined to comment.

Email: Tatiana.Siegel@THR.com
Twitter: @TatianaSiegel27