Pair to deliver MIP Digital keynote

Elisabeth Murdoch, Joanna Shields joint venture in the works

LONDON -- Shine CEO Elisabeth Murdoch and Joanna Shields, former CEO of Bebo and president of AOL's social media operations, will deliver a joint MIP Digital keynote April 13, organizers said Thursday.

The duo, who in September announced a joint venture digital and social networking partnership, will update on their progress and talk about the frontiers of digital storytelling and how audiences interact with it.

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Their keynote will be the highlight of the MIPTV 2010 conference program, organizers said. The sessions this year will orient around the theme of charting the next decade of TV and digital entertainment.

Since founding Shine in 2001, Murdoch has overseen the creation of a global production company with assets in the U.K., the U.S. and a range of European terrtories.

The venture with ex-AOL and Bebo executive Shields, who commissioned such online fare as "KateModern," was announced last year but has largely remained under wraps.

The partnership said they aimed to "pursue a strategy of investment, development and cross-discipline partnerships aimed at fusing the traditional genre of television production with the reach, power and engagement of social media."