Pair launch Creative Content

Herman Rush, Joe Indelli team for unscripted fare

Former top TV studio executives Herman Rush and Joe Indelli have launched Creative Content Providers, a company focused on developing unscripted series.

The two, who are financing the venture themselves, have teamed with Bob Eubanks, former host of "The Newlywed Game," for two reality concepts -- talent show "Street Dreams" and a street smart contest called "Bar Room Brawl."

Creative Content also has enlisted veteran game creators Jim Keifer and David Hoyt to develop game shows "What's the Difference" and "Totally Recall," both based on memory and recollection.

Additionally, the company has partnered with veteran TV specials producer Gregory Sills and bowling alleys operator Lucky Strike for a reality game show set in the world of bowling.