Paley Center TV Awards Show Stalls

40 REP Paley Center Brian Williams Pat Mitchell Jimmy Fallon H
Henry S. Dziekan III/Getty Images

Pat Mitchell (center) with Brian Williams (left) and Jimmy Fallon at a Paley Center event last year.

The potential Primetime Emmy rival struggles to find a broadcast home for 2012, as CEO Pat Mitchell continues to pursue partnerships.

This story appears in the Nov. 11 issue of The Hollywood Reporter.

Turns out it's not so easy to create a rival to the TV Academy's Primetime Emmys.

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Despite the backing of such big-name executives as Sony TV's Steve Mosko and former Fox Networks CEO Tony Vinciquerra, THR has learned there will not be a Paley Center for Media TV awards show in 2012. Negotiations with several broadcast and cable networks did not produce an agreement in time to do a show in May, as the group announced it would in September 2010.

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Paley CEO Pat Mitchell tells THR she still believes a Paley awards show is a good idea and is continuing to pursue an outlet for a future show, and she insists the "Paley Prize" was never an effort to take on the Emmys.

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Separately, the Broadcast Television Journalists are searching for a TV partner after June's inaugural Critics' Choice TV Awards failed to lure viewers to ReelzChannel. The show's executive producer Joey Berlin says the organization next year might work with VH1, which streamed the show on its website.

Meanwhile, September's telecast of the Emmys, in the first year of a new eight-year deal with the four major networks, drew a decent 12.4 million viewers on Fox.