Paley Center taps THR sales director

Craig Hitchcock becomes vp and executive director

Craig Hitchcock, director of sales at The Hollywood Reporter, has been named vp and executive director of the Paley Center for Media in Los Angeles.

The appointment was made Tuesday by Pat Mitchell, president and CEO of the organization, formerly called The Museum of Television & Radio. He takes up the reins Jan. 12.

"We feel very fortunate to have identified the right executive to step into the leadership role in Los Angeles, a role that has been filled so ably and for more than a decade by Barbara Dixon, who is retiring in early January," Mitchell said.

"Craig brings experience and expertise in both sectors, with strong contacts in the industry and a proven track record with media enthusiasts and consumers. We are anticipating that his innovative ideas, energy and enthusiasm will generate new directions and drive new growth in the Paley Center's reach and impact," she added.

Before joining THR last spring, Hitchcock was a group publisher for home entertainment and retail at Reed Business Information, where he was responsible for business development and ad revenue performance for numerous publications within the company. Hitchcock had been with Reed Business Information since 1996, starting as West Coast sales director at Broadcasting & Cable; he then held several positions at Daily Variety and Variety in the following years. Stepping away from Reed Business Information in 2005, Hitchcock also served as director of business development, entertainment and media at Pricewaterhouse Coopers before returning to the publishing company in 2006.

"The Hollywood Reporter is always proud when one of our own is recognized by the industry as a leader," said Eric Mika, publisher of the Hollywood Reporter and vp of the Nielsen Entertainment Group. "We're delighted for Craig, the Paley Center and the industry."

The Paley Center for Media, with locations in New York and Los Angeles, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. Drawing upon its curatorial expertise, an international collection, and close relationships with the leaders of the media community, the Paley Center examines the intersections between media and society.