Pamela Loo Mayer, Theatrical Booking Agent, Dies at 52

Courtesy of Beve Regas

She was a granddaughter of the late Hong Kong movie mogul Run Run Shaw

Pamela Loo Mayer, a longtime independent film sales and theatrical booking agent, died Friday at her home in Calabasas, Calif., after a long illness. She was 52.

A granddaughter of the late Hong Kong movie mogul Run Run Shaw — he put “film in my blood,” she once said — Mayer began her career as a booker for UA Theaters in 1984 and later worked for such companies as 20th Century Fox, Fox Searchlight and AMC Theatres.

In 2006, the effervescent Mayer struck out on her own to start Wildcat Releasing, which focused on the independent distribution of such films as Tortilla Heaven (2007).

“I do not think there is anyone who could not like Pam; she really was a wildcat in her approach to life and the energy she put into the marketing and distribution of films,” associate and business partner T.C. Rice said in a statement. “To say she will be sorely missed as a friend, and by the industry, would be an understatement.”

Her father was the late philanthropist Paul Loo, a co-founder of what is now known as Hawaii Pacific University. Survivors include her mother Violet and daughters Alana and Kalei.

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