Panasonic, Samsung, Sony, Xpand to Collaborate on 3D Active Glasses

The consumer electronics giants will work together on the so-called "Full HD 3D Glasses Initiative.”

NEW YORK - Consumer electronics giants Panasonic, Samsung, Sony Corp. and Xpand 3D on Monday said they will collaborate on the development of a new technology standard for consumer 3D active glasses under the banner “Full HD 3D Glasses Initiative.”

Through the initiative, the four companies aim to introduce universal active 3D glasses to the market. Glasses with 3D active technology enable HD 3D picture quality displayed to each eye, as well as a greater freedom of movement due to Bluetooth technology.

The companies said they will work together on the development and licensing of radio frequency system 3D active glasses technology, including ways to connect glasses and 3D displays, such as TV sets and personal computers.

The standardization will also include infrared system protocols between 3D active glasses and 3D displays.

The development of new standardization-applied active 3D glasses will begin in September, the group said. Universal glasses using the new standardized protocols will be made available in 2012. They are targeted to be backward compatible with 2011 3D active TVs.

Said Jurack Chae, vp, R&D team, visual display business, Samsung Electronics: “To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market. According to the NPD Group, active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D - the technology that provides the clearest and most immersive 3D experience available.”