Panavision Opening Rental Facility in Atlanta

The 10,000-square-foot operation is scheduled to open in February.

In a move that reflects the growing interest in Georgia as a filmmaking destination, Panavision is opening a 10,000-square-foot rental facility in Atlanta in February.

Panavision has supplied equipment on several recent Georgia-based productions, including the films Get Low and For Colored Girls, AMC's The Walking Dead and Lifetime's Drop Dead Diva. Panavision is now providing equipment for Universal's Wanderlust and series The Game.

"We applaud the State of Georgia for taking a progressive position in providing significant financial incentives to filmmakers to attract business to the region," said John Schrimpf, vp of U.S. regional operations at Panavision. "Atlanta has become a very attractive place to shoot because of the variety of locations, its strong infrastructure and its excellent distribution system with Hartsfield-Jackson Atlanta International Airport. Both the state and city of Atlanta are totally behind building a lasting, film-friendly culture, and Panavision is pleased to be part of the team providing local customer support."

The Atlanta operation will offer digital and film cameras, including 35mm and 16mm, HD 35 and 2/3 inch. Panavision's Ann Somogye DeGuire will head the facility as GM.

The Atlanta office will join the Panavision network of U.S. rental facilities that includes operations in Woodland Hills, Hollywood, Dallas, Florida and New York.

Panavision is looking for new office space for its corporate headquarters, now in Woodland Hills.