Par ads finish 1-2 in big game poll


It looks like Paramount's pricey Super Bowl spots for a pair of summer tentpoles worked well as surveys found TV viewers responding positively to trailers for "Transformers: Revenge of the Fallen" and "Star Trek."

The ads for the June 26 "Transformers" sequel topped's survey of most memorable Super Bowl spots, with 83% of 1,360 respondents saying they remembered the trailer. Paramount's trailer for the May 8 release "Star Trek" was remembered by a second-best 79% of those responding to the online ticketer's Web site poll.

Universal's trailer for its June 5 adventure pic "Land of the Lost" was roughly midpack among the 10 movie trailers studios squeezed into the Super Bowl telecast, with about 75% of respondents remembering the "Land" spot. Sony's comedy "The Year One" finished 10th in the poll, with only 34% of respondents remembering its trailer.

The popularity of the commercial for "Transformers" is in contrast to the unpopularity of the more-hyped 3-D commercial for "Monsters vs. Aliens" from DreamWorks Animation. That ad barely cracked TiVo's list of the 50 most popular ads on this year's Super Bowl telecast.