Par begins Net foray with 1st output deal


Paramount Digital Entertainment has signed Alexandra Milchan and David van Eyssen to the studio's first digital production deal.

The three-year pact with Milchan and van Eyssen is intended to yield original programming strictly for digital platforms. The studio would not identify specific projects in the pipeline but signaled interest in "high-concept, genre-driven" fare aimed at the youth market.

"Alexandra and David have just the right combination of traditional production experience and interactive expertise to create high-quality original content on all the new digital platforms," PDE president Tom Lesinski said.

The team will work with former IMG executives Angelo Moratti and Massimo Redaelli on integrating global brands from the fashion/lifestyle categories.

Milchan has been active in recent years as an independent producer of such films as "Righteous Kill" and "Street Kings."

Van Eyssen's credits include BMW Films, the carmaker's brand-integrated short film series for the Web in 2001. (partialdiff)