Par Vantage taps Friedenson

Reporting to Vantage president Nick Meyer

CANNES -- Paramount Vantage has tapped Shyama Friedenson as senior vp international marketing, reporting to Vantage president Nick Meyer.

Friedenson, who previously served as international marketing topper at Lionsgate, will oversee marketing and publicity campaigns as well as distribution strategies for Vantage titles internationally.

She'll also work on campaigns for Paramount titles released through the studio's overseas PPI label. Among the prominent international releases for Vantage are coming-of-age story "Son of Rambow" and, next year, Michael Moore's sequel to "Farenheit 9/11," which was announced at the start of the festival as a joint domestic-international release with Overture.